Website Analysis And SEO Tools
If we are doing the SEO works for a particular website, The website analysis is the preliminary phase. Through the proper website analysis we get the entire details of the website, So the analysis report of the website is an important factor. According to the analysis report the SEO works starts. Website audit is a full analysis of all the factors that affect website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. The goal is to detect weak points in campaigns that affect web performance. For the proper website analysis the SEO Tools play an important role.
Tools Used For Quick Website Analysis
The Commonly used SEO tools for quick analysis of the websites are,
- Google Webmaster Tools
- Open Site Explorer
- Google Analytics
- Alexa Ranker
- Woorank
- SEMRush
- GTmetrix
- Screaming Frog
Google Webmaster Tools
The Google web master tools is also known as Google Search Console and is a non chargeable web service provided by google. With the help of Google webmaster we can submit site map, check crawl rate and view statistics and also can generate robots.txt files. And other main usage is that we can list internal and external pages that link to the site.
Open Site Explorer
The open site explorer is provided by Moz. With the help of the Open Site Explorer, We get the details such as Page authority, Domain authority, Link details and the Spam score of our website. The open site explore is one of the best SEO tool. And also use to identify link building opportunities, Research backlinks, identify top pages, view social activity, and analyse anchor text.
Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Also offer the Complete web status and search insights. Google launched the service in November 2005. Data available through this service consists of site visits, Page views, Bounce rate, Average time on site, Pages per visit and percentage of new visits. In addition to the data mentioned above. The Google Analytics can also track referral traffic including search engine, Direct visits, Website referrals and marketing campaigns.
Alexa Ranker
The alexa ranker one of the important tools widely used to check the ranking of the websites. The Alexa rank checker is provided by Amazon, The Rank checker is used to find the Global ranking and country based ranking of the website. And we can also analysis the demographics of the website, Visitors details, Related websites, Total site links, Bounce rate, Daily Page views per Visitor and Daily Time on Site. And we can also find where do visitors comes from and can also find the Search Traffic.
Woorank
The woorank is the one of the effective tool and is widely used for the site analysis very deeply.With the help of the Woorank we get the complete analysis report of our website. The details such as SEO optimization, SEO Score, Mobile visits, Usability, Technologies used, keyword analysis, The Social media engagement and the visitors details.
SEMRush
SEMRush is one of the important tools in SEO. With the help of SEMRush we get the details such as, Organic Search, Paid search, Display Advertising, Organic keywords and the Organic Search Positions. And is mainly used for finding the backlinks, Referring Domains, Domain Score, Trust Score. The main usage is that for finding the competitor back link details.
Screaming Frog
The Screaming Frog is one of the important tool is used for the quick analysis of the website and also get the entire details. Through Screaming Frog SEO spider we get the such as URLs, Title, Meta description, Alt attribute and image details of a website. The HTTP Status code is important in Screeming frog.
The most important HTTP status codes are:
200: OK.
301: Permanent redirect.
302: Temporary redirect.
404: Not found.
500: Server error.
503: Unavailable.
Disavow Tool
The Disavow tool is the one of the important tool for remove the spam links from the website. The Disavow tool is part of Google Search Console that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. The main reason to disavow links is to protect the site from “bad” links that are harming to our websites. The Backlinks is one of the important factor, Because based on the backlinks the Google is provided the domain authority and page authority.
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