maharajas college ernakualamLet us start a new journey with the dynamic world of Digital marketing. The digital marketing awareness program is tailored to give proper awareness among the students of Maharaja’s College Ernakulam. The program will help to gain deep insight on strategies, different platforms, trends and scope of Digital marketing.

The awareness program session is tailored to describe the needs of modern tech savvy and digitally connected new generation.  Get a deep dive into the process of Digital marketing, its career opportunities, and empowerment for entrepreneurship.

This program is designed to empower college students with practical skills and a strategic mindset, this awareness program covers key aspects of digital marketing, including:

Introduction to Digital Marketing

Gain a foundational understanding of digital marketing concepts, its evolution, and its significance in today’s business landscape.

Social Media Marketing

Explore the power of social platforms and learn to create impactful social media campaigns that engage and resonate with your target audience. Know how the social media platforms like Facebook, Instagram, Twitter, Linkedin etc. caters the part of digital marketing and empowers the online business activities.

Search Engine Optimization (SEO)

Uncover the secrets to optimizing online content for search engines, enhancing visibility, and driving organic traffic to websites.

Content Marketing

Master the art of creating compelling and relevant content that captivates audiences and contributes to brand building.

Email Marketing

Discover the nuances of effective email campaigns, from crafting attention-grabbing subject lines to designing visually appealing newsletters.

Analytics and Measurement

Understand the importance of data-driven decision-making in digital marketing and explore tools for tracking and analyzing campaign performance.

Digital Advertising

Delve into the world of online advertising, covering platforms like Google Ads and social media advertising, and learn to create impactful ad campaigns.

Emerging Trends

Stay ahead of the curve by exploring the latest trends in digital marketing, including artificial intelligence, chatbots, and influencer marketing.

Through a combination of lectures, hands-on exercises, and real-world case studies, participants will develop practical skills that are immediately applicable in the digital marketing arena. By the end of the program, students will not only be well-versed in digital marketing strategies but will also possess the confidence to navigate the rapidly evolving landscape of the digital realm.

Equip yourself with the knowledge and skills needed to thrive in the digital age – join our Digital Marketing Awareness Program and unleash your potential in the exciting world of digital marketing.





Welcome : by Bcom Department Head, Maharajas College, Ernakualam

Introduction : by Suneesh Sharma, Business Development Manager, SoftLoom IT Solutions, Kochi.

digital marketing session maharajas college ernakulam



Brahmadas, Digital Marketing Department Head, SoftLoom IT Solutions, Kochi


Definition and importance of digital marketing. How digital marketing differs from traditional marketing.





Digital Marketing Awareness Program at Maharajas College Ernakulam is proposed to cover a series of informative and hands-on sessions, ensuring a comprehensive understanding of various facets of digital marketing. The program includes the following sessions:

Session 1: Introduction to Digital Marketing

  • Overview of Digital Marketing
  • Evolution and Importance
  • Key Components and Channels

Session 2: Social Media Marketing

  • Platforms Overview (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Creating Engaging Content
  • Social Media Analytics

Session 3: Search Engine Optimization (SEO)

  • Fundamentals of SEO
  • On-Page and Off-Page Optimization
  • SEO Tools and Analytics

Session 4: Content Marketing

  • Crafting Compelling Content
  • Content Distribution Strategies
  • Measuring Content Effectivenes

Session 5: Email Marketing

  • Building Effective Email Campaigns
  • Email Automation
  • Analyzing Email Campaign Performance

Session 6: Analytics and Measurement

  • Importance of Data in Digital Marketing
  • Google Analytics Overview
  • Key Metrics and KPIs

Session 7: Digital Advertising

  • Google Ads Overview
  • Social Media Advertising
  • Ad Campaign Creation and Optimization

Session 8: Emerging Trends in Digital Marketing

  • Artificial Intelligence in Marketing
  • Chatbots and Conversational Marketing
  • Influencer Marketing

Session 9: Hands-On Workshop

  • Practical Application of Digital Marketing Concepts
  • Creating a Sample Digital Marketing Campaign

Session 10: Q&A and Wrap-up

  • Open Forum for Questions and Discussions
  • Recap of Key Learnings
  • Guidance on Further Learning and Resources

Each session combines theoretical knowledge with practical insights, ensuring that participants not only understand the concepts but also gain hands-on experience to reinforce their skills. The program is designed to be interactive, engaging, and relevant to the current trends in the dynamic field of digital marketing.


Embark on a transformative journey into the dynamic world of digital marketing with our comprehensive “Digital Marketing Awareness Program for College Students.” Tailored to meet the needs of today’s tech-savvy and digitally connected generation, this program offers a deep dive into the strategies, tools, and trends that drive success in the digital marketing landscape