Morning Star College

Digital Marketing

Digital Marketing is a rapidly evolving field in which different digital platforms especially online platforms are used to build online visibility of brands, products and services. IT involves upgrading the brand popularity and increasing awareness about different products and services using various online platforms. It helps to enhance the brand reach among target audience, upgrade brand popularity build online presence to gain some specific goals.

Keyrole Areas in Digital Marketing

Normally Digital Marketing Covers following areas;

SEO or Search Engine Optimization
Social Media Marketing
Online Advertisements like Google ads (PPC)
Email Marketing
Content Marketing
Video Marketing
Affiliate Marketing

Agenta of Digital Marketing Awareness Session at Morning Star College, Angamaly

Morning Star CollegeThe awareness session mainly involve explaining the different areas of Digital Marketing such as importance, scope, careers chances. The session includes various platforms to attract more online customers for different brands. The awareness session also includes the different evolutionary phases of Digital Marketing, history and evolution of SEO, general guidelines about Social media plaforms liek Facebook, Instagram, Twitter, Linkedin etc. The awareness session about Digital Marketing includes intereactive discussions and questionare phases.  The session is specially designed for BCom and BVoc students studying in Morning Star College Angamaly. The Digital marketing awareness session will be presented by Brahmadas, Digital Marketing head of SoftLoom IT Solutions. Business development manager Suneesh Sharma will be presenting intruction about the digital marketing training & SoftLoom IT Slutions. The program is organized by Bcom department of Morning Star College, Angamaly.

Program Agenta

Welcome : by Bcom Department Head, Morning Star College, Angamaly

Introduction : by Suneesh Sharma, Business Development Manager, SoftLoom IT Solutions, Kochi.

Digital Marketing Awareness Session :

Brahmadas, Digital Marketing Department Head, SoftLoom IT Solutions, Kochi


Time : 12 noon 20.09.2023

Session Covering Following topics

Search Engine Optimization (SEO): SEO focuses on optimizing a website’s content and structure to improve its visibility on search engine results. The session will include history and evolution of SEO, basic and advanced SEO practices. The scope and career chances in SEO.

Content Marketing: Content is at the heart of digital marketing. Explaining about Different blogging platforms and content marketing tips creating and distributing valuable information in form of blog posts, images, videos, designs, inforgraphics etc. Creation of engaging content such as blog posts, articles, videos, infographics, and more. The aim of content marketing to attract and retain the target audience’s interest and trust of a brand will be explained in the session.

Social Media Marketing: Using Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are used to connect with an audience, share content, and build a brand’s social media presence. Importance of Paid promotions on these platforms and is various advantages such as scalability, detailed targeting, outreach etc.

Pay-Per-Click Advertising or PPC: PPC ads, such as Google Ads, involve paying a fee each time someone clicks on your ad. This method allows for highly targeted advertising and can quickly drive traffic to a website.

Affiliate Marketing : This involves partnering with affiliates or influencers who promote your products or services in exchange for a commission on sales generated through their efforts.