Overview of Digital Marketing Awareness Program at Carmel College, Mala

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Attain the power of the digital marketing landscape with the comprehensive Digital Marketing Awareness Session by Brahmadas, SoftLoom IT Solutions. As we know, in this digitally transforming era, online presence is very crucial for every business. As we know, in this digitally transforming era, online presence is very crucial for every business. Having some fundamental information about digital marketing can help you in digital empowerment.

The digital marketing awareness session arranged at Carmel College, Mala by SoftLoom IT Solutions can enlighten the basic insights about Digital Marketing.

The session conducted Brahmadas, Digital marketing head of SoftLoom IT Solutions covers following areas.

Introduction to Digital Marketing

Gain a solid understanding of what digital marketing entails, its evolution, and why it has become an integral part of modern business strategies. When a brand, its services or products are promoted, using the digital resources like internet, and other electronic medium, it can can be called as Digital Marketing.  It is utilization of different communication options to build awareness about products & services offered by brands.

Key Digital Marketing Channels

Explore the various digital marketing channels, such as social media, search engine optimization (SEO), email marketing, and content marketing. Learn how each channel plays a unique role in reaching and engaging target audiences. Thes key resources works like platforms for various digital marketing activities.

Building a Strong Online Presencedm sesssion carmel college mala

Discover the essentials of creating a compelling online presence for businesses. From website optimization to effective social media strategies, learn how to stand out in the crowded digital space. Internet, social media, search engines and various similar digital platforms connects every second of our life. So having a stong online presence is a must for very brands.

Data Analytics and Measurement

Delve into the importance of data in digital marketing. Understand how to leverage analytics tools to measure the success of campaigns, track key performance indicators (KPIs), and make informed decisions.

Digital Marketing Trends

Stay ahead of the curve by exploring the latest trends in digital marketing. From artificial intelligence to influencer marketing, discover innovative strategies that can give your business a competitive edge.


Case Studies and Success Stories

Gain practical insights from real-world examples. Analyze successful digital marketing campaigns and understand the strategies that contributed to their effectiveness.


Welcome : by Bcom Department Head, Carmel College, Mala, Thrissur

Introduction : by Suneesh Sharma, Business Development Manager, SoftLoom IT Solutions, Kochi.




Brahmadas, Digital Marketing Department Head, SoftLoom IT Solutions, Kochi


Definition and importance of digital marketing. How digital marketing differs from traditional marketing.


Overview of major digital marketing channels:
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Email Marketing
Pay-Per-Click (PPC) Advertising
Affiliate Marketing
Influencer Marketing
Mobile Marketing
Website Essentials:

Website optimization for user experience. The role of responsive design. Importance of website speed and performance.

Search Engine Optimization (SEO):

Basics of SEO and its importance.
On-page and off-page optimization techniques.
Keyword research and optimization.
Understanding search engine algorithms.
Content Marketing:

Creating high-quality, engaging content.
Content planning and strategy.
Content distribution and promotion.
Measuring content effectiveness.

Social Media Marketing:

Social media platforms and their unique audiences.
Content creation and posting strategies.
Building and engaging with your social media community.
Social media advertising options.

Email Marketing:

Building and segmenting email lists.
Crafting effective email campaigns.
A/B testing and optimization.
Email marketing tools and best practices.

Pay-Per-Click (PPC) Advertising:

Understanding PPC advertising.
Setting up and managing PPC campaigns.
Keyword targeting and bidding strategies.
Monitoring and optimizing PPC campaigns.

Analytics and Measurement:

Using tools like Google Analytics.
Tracking website traffic, conversions, and ROI.
Making data-driven decisions.
Digital Marketing Trends and Technologies:

Keeping up with industry trends.
Emerging technologies (AI, chatbots, voice search).
The impact of data privacy regulations.
Case Studies and Success Stories:


Real-world examples of businesses achieving success with digital marketing.
Learning from others’ experiences.

Interactive Q&A and Discussion:

Encourage participants to ask questions and engage in discussions throughout the session.
Networking Opportunities:

Provide time for participants to network and connect with others in the field.

Next Steps:

Guidance on how participants can further their digital marketing knowledge and skills. Information about additional resources and training opportunities. Remember to adapt the content and depth of coverage based on the level of expertise of your audience and the duration of the awareness session.