The Digital Marketing Awareness Program is an empowerment program organized for Students at Panampilly Memorial Government College, Chalakudy, Thrissur. It is comprehensive initiative designed to equip the students with the essential knowledge and skills needed to navigate the dynamic landscape of digital marketing.

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The program is mainly tailored for students for enhancing their entrepreneurial qualities and digital skills. This awareness programs can enhance their knowledge on importance of online presence for a business. This program offers a deep dive into key concepts, strategies, and tools within the realm of digital marketing.

The main Areas of Digital Marketing Awareness Program :

Introduction to Digital Marketing

Gain a solid understanding of the foundational principles of digital marketing, its importance in modern world, including its evolution, significance in today’s business landscape, and the different role it plays in reaching target audiences.

Search Engine Optimization (SEO)

Explore the scope of SEO, learning how to optimize websites and its page contents for search engines, enhance organic visibility, and implement effective keyword strategies to drive traffic. Learn the basic areas to achive trus and reputation for websites. Different eligibility criteria for search engine ranking. Get a basic knowledge about tools used in search engine optimization process.

Social Media Marketing

Gain some valuable information about the world of social media marketing, understanding how to create impactful campaigns on platforms like Facebook, Instagram, Twitter, Pinterest and LinkedIn. Learn to build a community, engage with followers, and leverage social media for brand promotion. Get some ideas about how social media platforms can be utilized for digital marketing. Discuss the scope of social media promotion and engaging content in branding and product considerations.

Content Marketing

Discover how to prepare informative, educating and engaging contents. How to prepare relevant content that resonates with your audience. Explore various content formats, understand the importance of storytelling, and develop a content strategy that aligns with business goals.

Email Marketing

Uncover the power of email as a marketing tool. Learn how to create effective email campaigns, build subscriber lists, and use analytics to measure the success of email marketing efforts. Know about various email marketing platforms used in Digital Marketing.

Pay-Per-Click (PPC) Advertising

Explore the world of paid advertising, including Google Ads and other PPC platforms. Know about the brands which build their online presence with paid advertising programs like Google Ads. Understand how to create targeted ad campaigns, set budgets, and analyze results to optimize ad performance. Gain basic knowledge about Campaigns, Ad groups and Ad units in Google Ads.

Analytics and Data-driven Decision Making

Master the use of analytics tools to track and measure the success of digital marketing campaigns. Gain basic ideas on getting reports in Analytics such as real time data, traffic sources, vital data like page spending time, sessions, bounce rate etc. Learn how to interpret data, identify trends, and make informed decisions to continually improve marketing strategies.

Mobile Marketing

Understand why mobile marketing is important in today’s world. Learn the importance of mobile devices in the digital landscape. Explore mobile marketing strategies, including app marketing, mobile-friendly website design, and location-based marketing. Know the basic needs to be covered when we implement mobile marketing as part of our digital marketing campaigns.

By the end of the Digital Marketing Awareness Program at at Panampilly Memorial Government College, the students will possess a holistic understanding of digital marketing. The program can enable them to formulate effective strategies and make informed decisions to achieve success in the digital realm. Whether you are an entrepreneur, marketing professional, or enthusiast, this program will empower you to navigate the ever-evolving landscape of digital marketing with confidence and expertise.


Welcome : by Bcom Department Head, Panampilly Memorial Government College, Chalakudy, Thrissur

Introduction : by Suneesh Sharma, Business Development Manager, SoftLoom IT Solutions, Kochi.




Brahmadas, Digital Marketing Department Head, SoftLoom IT Solutions, Kochi


Definition and importance of digital marketing. How digital marketing differs from traditional marketing.


Overview of major digital marketing channels:
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Email Marketing
Pay-Per-Click (PPC) Advertising
Affiliate Marketing
Influencer Marketing
Mobile Marketing
Website Essentials:

Website optimization for user experience. The role of responsive design. Importance of website speed and performance.

Search Engine Optimization (SEO):

Basics of SEO and its importance.
On-page and off-page optimization techniques.
Keyword research and optimization.
Understanding search engine algorithms.
Content Marketing:

Creating high-quality, engaging content.
Content planning and strategy.
Content distribution and promotion.
Measuring content effectiveness.

Social Media Marketing:

Social media platforms and their unique audiences.
Content creation and posting strategies.
Building and engaging with your social media community.
Social media advertising options.

Email Marketing:

Building and segmenting email lists.
Crafting effective email campaigns.
A/B testing and optimization.
Email marketing tools and best practices.

Pay-Per-Click (PPC) Advertising:

Understanding PPC advertising.
Setting up and managing PPC campaigns.
Keyword targeting and bidding strategies.
Monitoring and optimizing PPC campaigns.

Analytics and Measurement:

Using tools like Google Analytics.
Tracking website traffic, conversions, and ROI.
Making data-driven decisions.
Digital Marketing Trends and Technologies:

Keeping up with industry trends.
Emerging technologies (AI, chatbots, voice search).
The impact of data privacy regulations.
Case Studies and Success Stories:


Real-world examples of businesses achieving success with digital marketing.
Learning from others’ experiences.

Interactive Q&A and Discussion:

Encourage participants to ask questions and engage in discussions throughout the session.
Networking Opportunities:

Provide time for participants to network and connect with others in the field.

Next Steps:

Guidance on how participants can further their digital marketing knowledge and skills. Information about additional resources and training opportunities. Remember to adapt the content and depth of coverage based on the level of expertise of your audience and the duration of the awareness session.