Best Ways to Generate Leads With Content Marketing
There are lot of blog posts and articles where the content marketing specialist reveal best of their lead generation ideas and tips to improve content marketing strategy.
Content marketing buzz has been heard everywhere. But it is important to think if we are boosting its lead generation potential to the best. Every marketers love to covert each and every interactions achieved in their contents as leads. (Amazingly)
Only 9 percent of businesses consider their content marketing as practical method. Content marketing techniques generate three times more leads and costs 62 percent less than of the traditional marketing techniques.
This made us bring the apt solutions to your greatest challenge. We give you the best ways to generate leads with content marketing without elaborating your budget.
Lead Generation Idea – Use Contents with Valuable Tips & Guidelines
If you want to sell your service or a product don’t try to hard sell it or fall into the sales side. People will never care about its features in the right way. They only care about its outcome and how it is going to make an impact in their lives?
Marketers try to address this problem by creating useful blogs with valuable contents discussing the main points and solutions. Blogs sometimes create magic, but people reading 900+ word article starts to decline. People look for contents that entertain them. This is where video marketing was born.
Most people like to learn things visually. This is the reason why they prefer to watch television, movies, and videos on YouTube. This is also a great means to get inspired and more involved.
Videos have a great role to touch lives, make a three- to- five-minute video which is simple and that talk from your heart. Don’t forget to cover important points with a call-to-action and share it. People prefer to buy from other people rather than from companies. Powerful videos help to generate leads faster.
Try to provide a detailed answer to the top most questions you are asked from your clients. This, in turn, will benefit your potential clients. Here are few samples:
- What benefit your business or product do to make client lives better?
- How have people benefited from your product? (Give examples)
- How did you become noted for the problems you clear up?
Now it comes the time to get clear on your goals. Videos can be used to get traffic, boost awareness, create conversation, and drum up sales.
Based on your goals we provide a list of top ways you can use videos to hook up with the right
Depending on your goals, here’s a list of the top ways you can use video to connect with the right crowd and get them to take action on that important step that is, becoming a lead.
Tools like Animoto help to create short video to share small tip that will help your audience how to use your product and make them use the best way to make the most of your tool or service.
Social media also help to answer weekly questions from audience submissions.
Facebook, Instagram, YouTube, Periscope also play a vital role to your business to go live. The ultimate goal for your video is to give a clear view to the viewer what their next step is.
Research, Planning & Contribution Make Content Marketing a Great Success
If you try to generate leads through content marketing your words must be inventive, and disruptive and contributing something that separates you from the rest.
It is a make-or-break strategy for content marketers to set them apart from their competitors. It is so important to answer honestly what makes your brand, business, product or service unique from others.
While making content, make sure you are aware about your target market’s main points. Make your brand as the trusted advisor or mentor, and place your prospects and customers as the hero. Your content should be built around a cutting-edge, pressing topic or main point.
Content must be on-topic and also should offer actionable solutions. Place yourself up as a thought leader. You must offer creative and innovation solutions to your prospects’ and clients’ most pressing problems as a thought leader.
Create content that specifically serves needs and problems once you know the problem of your audience. Give your audience exactly what they need and they’ll love you for it.
Your content must be consistent with your brand and information you choose to share. You should present it in a way that sets you apart from the rest of content out there.
Use Valuable Info in Contents – Info-graphics, Worksheet, Video Guide etc
Leads can be generated from content marketing in exchange of valuable information for a person’s personal details.
Customers show an eagerness to provide their information such as e-mail address in exchange of something they get in return such as to access a white paper or watch your latest video tutorial.
Don’t try to overdo any tactic. Try to build a clear purpose driven strategy for content marketing and your aspect of approach should be based upon this strategy.
Try to create an e-book, an info-graphics, a downloadable worksheet, video guide, webinar, etc with content that will benefit your audience.
Next step is to create a landing page that will attract your audience and to link this page and promote it to get your content.
Use Strong Social Media Network Websites to Spread your Contents
One of the best way for lead generation is tweeting or socially posting their lead magnets.
Never miss the opportunity to grasp your social media followers by distributing your juicy download on Twitter, in a Facebook, or Instagram post, and especially on a Pinterest pin where it can be shared over and over.
To connect with your current audience’s friends and network is a solid way to grow in social chain. Your friends and followers love to share your content and so as their network.
Using the social media for sharing the valuable contents created is part of social selling. Social media where millions of internet users are crowded and making billions of interactions is the best area for spreading your contents.
Create three individual social post for each lead magnet. This will also improve your engagement on social content.
Create one link post (link to the lead page) with the headline as is, one with a cite from your content, and one that’s a picture with the title of your lead magnet.
Now regularly share these on all of your social sites. If you use a scheduling tool, such as Post Planner, you can add these posts to your queue and set them in rotation. It’s also a great concept to pin your lead magnet post to the top of your page feed on Twitter or Facebook so it’s the first thing people see.
Build Brand Awareness with Relevant Info Niche
Leads can be created with content marketing by assets such as infographics, e-books, webinars, whitepapers, etc. They are more valuable than any others in your niche. By becoming the authority and the go-to brand, you’ll become the gold standard. Generate leads by offering these worthwhile assets in exchange for email addresses.
Online marketers still rely upon email marketing as their most effective way. It is very important to deliver the right content to the right person at the right time. If someone gives you their email address its a sign of trust they show to you. They are trusting that you are giving them your asset which is worth for them in exchange of their email address.
Ways that help you to build trust upon them is:
Beat their expectations – Keenly Watch and Respond to Interactions
Make your content marketing effort in such a way that people become grateful for the work and they are willing to pay money for it. Your friends and colleagues like to share your content and this endorsement will help you to grow your leads.
Fix problems – Always Solve Issues Pointed by Your Audience
Your content marketing strategy should address your customers/potential customers’ main points (that’s what makes it useful and valuable). For example, try to stuff your infographics with statistics and skip other marketers method. Instead, create solutions and solve problems. For this, you have to understand your target market on a close level. You have to feel their pain — only then you can create solutions.
Honor your Leads – Try to Answer Audience Doubts
Respect your leads that is generated with content marketing strategy. This is only half the battle as you have to nurture those leads. Your every piece of content is a shot to build faith with your audience. Above all be respectful.
If you spreads very valuable information about your services, there can be many visitors they just try ask few doubts and questions on it. Try to answer their doubts. – There is always big chance to conversion if your answer is satisfactory.
If you have give a good satisfactory answer for a doubt, they will simply trust you and inquiry chances are very high. It is the trust which tempt them to ask for a service.
It is important to keep an eye on your data for lead generation. Based on your data you can decide on what works for you and what does not. Work based on those findings and you will be rewarded.
Your twitter research will help you to build a worth asset that will address the top problems you can solve. If someone ask you how to capture more leads from mobile devices, write a whitepaper based on the exact steps they require to set up for creating a mobile marketing funnel.
With the email address you can nurture those leads into real customers by creating a workflow that nurtures, creates awareness, and activates your new lead.
Converting Each Queries Generated by Your Contents
Your content must provide value to your visitors in order to generate leads and to convert into prospects and eventually sales.
These can be break down into:
#1: Education: What they learn
#2: Evidence: Why they should trust it
#3: Action: How they apply it
This is still not the end….
Amazing content needs to be unified with these strategies in order to gain leads:
Precision audience targeting through the use of market research and surveys (the reasons why you’re creating content)
Content continuously provided to the right visitors, at the right time, via the right channel
Compelling reasons for visitors to progressively hand you their details and consequently; insights into their needs
Conversion rate optimization (so these visitors can easily convert)
You must unify all of the above for a powerful sales funnel that minimizes leaks!
Your analytics gives information on what your audience’ interests and main points are. Know what content they engage most with, as well as when and where they do it.
Get data from Google Analytics, Facebook Insight, and Twitter Analytics to review top performing content. What’s the common theme? Create a unique piece of content around that topic and then smaller “bite sized” lead magnets to include in your funnel.
The vital thing is knowing your audience and then giving them absolutely what they need, where they need it, and when they need it.
Usage of Every Possible Resources to Utilize your Contents
Surveying your existing top clients and querying them what their interests and habits are give the best way to generate leads with content marketing.
Produce the top contents what you client needs and share this on the platform where they are at.
Tool like Survey Monkey helps to gather information about your current customers, their delight with your company or product, and a deep dive into what more you can give.
You can do this by creating a survey and publishing it on your website, social media, and asking in person (if you’re a local business).
Here are a few sample questions to get you started:
Overall, how satisfied or dissatisfied are you with (your company/product/app]?
Neither satisfied nor dissatisfied
If dissatisfied, what would you like us to know?
What words would you use to describe us? (Select all that apply)
How well does (your company) meet your needs?
Not so well
Not at all well
As you send these out, collect all responses in one location for review. Armed with data, create content that suit to your current customers, assuring that it will also appeal to your future ones.
Give a Broad Overview of Your Topics
While it may seem profitable to toss a wide net – writing about a deep range of topics that might appeal to your audience – the reverse is actually true.
Every time if a content presented to a visitor is full fledged with enough data, information, they will be happy. For giving a detailed description with broad overview of topics, effective research is needed.
The more precise and focused your writing is, the more compelling it will be.
This is due to narrow content’s applicability.
When you answer broad, specific questions about your niche, you’re showing yourself in a far greater authentic position, and addressing the kinds of “bottom of funnel” topics that will have a greater chance of turning readers into leads and leads into prospects.
This is where content marketing becomes truly efficient.
Choose an expert and relevant topic to your audience. Do a research. Go to BuzzSumo, type in your keyword (narrow focus topic), and see what’s already written about it. What made these topics spread like wildfire?
Find similarities and then do your essential keyword research. Filter your search to find keywords that you can easily rank for. Now write a blog post, create an e-book, or put together a small online course.
Share your in-depth knowledge and skill on that specific topic to position your business as the industry leader.
Now think which idea will you take and implement? And how you’ll use these eight expert ideas in your business! These are the Best Ways to Generate Leads With Content Marketing.