Analytics Tools Used in The Digital Marketing Analytics tools help to measure website traffic. This blog gives you a detailed study of the various analytics tools used in the digital marketing area. Google Analytics Google Analytics is a service offered by Google that monitors and reports on the web traffic. It allows website owners and…
Read MoreHow to set up goals google analytics User interactions on the site can be determined using Goals in Google Analytics. Usually, these interactions include button clicks, form submissions and many more. When a visitor performs the action that you have defined as goals the Analytics records it as a conversion. Google Analytics won’t tell how…
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