Digital marketing trends in 2018, wish to be at the top of the businesses then you need to focus on SEO, social media, PPC, content marketing etc. There exists a time when you were able to dismiss artificial intelligence or visual search, but that time is gone. Many new digital marketing trends and strategies are evolving in the high-tech era and business and we need to use them to succeed. The logic you need to understand and keep in mind is that the techniques and trends that we used previous year won’t be applicable for this year. Beware of the changes and stay up to date regarding the latest trends. Here are some of the digital marketing trends of 2018:
Artificial Intelligence
Digital marketing trends in 2018, plays an important role in the Artificial intelligence of marketing process. AI analyzes consumer behaviour, search pattern, utilizes data from social media platforms and blog posts. It also offers tips and information for users by starting a conversation. Studies reveal that 85% of customer interactions are lead without human interaction. So the businesses adopting AI will be able to save costs and accelerate growth.
Chatbots
Chatbots is the other important digital marketing trends in 2018. These chatbots have the ability to meet the demands of customers. Customers prefer to interact with chatbots since they are responsive and give answers promptly and accurately. Chatbots are able to provide complete information about the products, services, ask for the email address to send details without human involvement, can answer questions. It also possible to retain information so that customers don’t have to start over with new interaction.
Personalization
Personalized content is a major aspect of Digital marketing trends in 2018, is to ensure customer delight. Customers get a unique experience based on their choices and preferences. Targeted personalization improvise customer engagement. Studies reveal that personalized, triggered emails based on behaviour are better than batch and blast emails. Emails with a personalized message are more.
Video
Videos also plays an important role in the digital marketing trends in 2018. Statistics show that mobile video consumption grows by 100% every year, a video is projected at more than 80%, adding video to marketing emails boosts click-through rate by 200-300%. Videos are more accepted because it provides informative content through the visually rich video that allows you to convey the message to a large number of people. Live videos are gaining more importance, like the videos of how products are made etc. Live videos unveil the faces behind the brand and help to instil trust in the audience.
Influencer Marketing
In influencer marketing, we use the key leaders to give out or provide your brand’s message to the larger market. It is the best way to market directly to a large group of consumers. It is an effective marketing tool to attract customers. These influencers interact and engage with the large network of followers and consumers on social media. Above all, Influencer marketing delivers 11XROI over other forms of digital media.
Social Messaging Apps
Facebook messenger has 1.3 billion active monthly users, whats app has 1.3 billion active monthly users. These statistics show the popularity of social messaging apps. So it is advisable to market your company’s services where your potential customers are hanging out. Messages can be sent to the customers using the messaging apps and this adds value to the user’s experience. Most people prefer to communicate with a business vis messaging apps rather than emails and phone calls.
Visual Search
A new search engine that takes the user experience to a new level is Visual Search. In visual search users uploads images to conduct a search and get more specific results. Pinterest has succeeded in visual search. They came out with a tool that enables users to snap a photo to find out where to buy it online, search for products, view pinboards of related items.
Visual search engine by Google is Google lens that recognizes landmarks, objects and other things through the camera app. Visual search engine tool of Microsoft is Bing Visual Search. Camfind is the visual search mobile app that enables users to search for anything on their mobile.
Micro-Moments
On an average consumer in the US spend an average of 4.7 hrs a day on smartphones checking their social media accounts at least 17 times a day. Google termed “Micro moments” that delivers marketing message concisely in a way of interest to the consumers within a span of seconds. It also provides the right information to customers when they require it.
Voice Search
It is possible to get almost all questions answers through search engines. But most of the people don’t have the patience to read through paragraphs to fetch information. Voice search provides relevant information via audio content. Therefore, many top brands use voice search in their digital marketing strategies to get value-based content to the customers.
Stories In Social Media
Social media stories are growing in popularity. Marketers make use of live video and are profitable in promoting engagement and brand awareness. It is also crucial to tailor the marketing strategy to the people and not force them to engage with the business. It is a good idea to show the story behind the making of a product.
Thus we have a handful of opportunities for digital marketers to engage and interact with its target market. So make use of this opportunity and acquire leads and increase conversions.