Digital Marketing is a rapidly evolving field in which different digital platforms especially online platforms are used to build online visibility of brands, products and services. IT involves upgrading the brand popularity and increasing awareness about different products and services using various online platforms. It helps to enhance the brand reach among target audience, upgrade brand popularity build online presence to gain some specific goals.
Normally Digital Marketing Covers following areas;
SEO or Search Engine Optimization
Social Media Marketing
Online Advertisements like Google ads (PPC)
Email Marketing
Content Marketing
Video Marketing
Affiliate Marketing
Welcome : by Bcom Department Head, Morning Star College, Angamaly
Introduction : by Suneesh Sharma, Business Development Manager, SoftLoom IT Solutions, Kochi.
Brahmadas, Digital Marketing Department Head, SoftLoom IT Solutions, Kochi
Time : 12 noon 20.09.2023
Search Engine Optimization (SEO): SEO focuses on optimizing a website’s content and structure to improve its visibility on search engine results. The session will include history and evolution of SEO, basic and advanced SEO practices. The scope and career chances in SEO.
Content Marketing: Content is at the heart of digital marketing. Explaining about Different blogging platforms and content marketing tips creating and distributing valuable information in form of blog posts, images, videos, designs, inforgraphics etc. Creation of engaging content such as blog posts, articles, videos, infographics, and more. The aim of content marketing to attract and retain the target audience’s interest and trust of a brand will be explained in the session.
Social Media Marketing: Using Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are used to connect with an audience, share content, and build a brand’s social media presence. Importance of Paid promotions on these platforms and is various advantages such as scalability, detailed targeting, outreach etc.
Pay-Per-Click Advertising or PPC: PPC ads, such as Google Ads, involve paying a fee each time someone clicks on your ad. This method allows for highly targeted advertising and can quickly drive traffic to a website.
Affiliate Marketing : This involves partnering with affiliates or influencers who promote your products or services in exchange for a commission on sales generated through their efforts.