The awareness program session is tailored to describe the needs of modern tech savvy and digitally connected new generation. Get a deep dive into the process of Digital marketing, its career opportunities, and empowerment for entrepreneurship.
This program is designed to empower college students with practical skills and a strategic mindset, this awareness program covers key aspects of digital marketing, including:
Gain a foundational understanding of digital marketing concepts, its evolution, and its significance in today’s business landscape.
Explore the power of social platforms and learn to create impactful social media campaigns that engage and resonate with your target audience. Know how the social media platforms like Facebook, Instagram, Twitter, Linkedin etc. caters the part of digital marketing and empowers the online business activities.
Uncover the secrets to optimizing online content for search engines, enhancing visibility, and driving organic traffic to websites.
Master the art of creating compelling and relevant content that captivates audiences and contributes to brand building.
Discover the nuances of effective email campaigns, from crafting attention-grabbing subject lines to designing visually appealing newsletters.
Understand the importance of data-driven decision-making in digital marketing and explore tools for tracking and analyzing campaign performance.
Delve into the world of online advertising, covering platforms like Google Ads and social media advertising, and learn to create impactful ad campaigns.
Stay ahead of the curve by exploring the latest trends in digital marketing, including artificial intelligence, chatbots, and influencer marketing.
Through a combination of lectures, hands-on exercises, and real-world case studies, participants will develop practical skills that are immediately applicable in the digital marketing arena. By the end of the program, students will not only be well-versed in digital marketing strategies but will also possess the confidence to navigate the rapidly evolving landscape of the digital realm.
Equip yourself with the knowledge and skills needed to thrive in the digital age – join our Digital Marketing Awareness Program and unleash your potential in the exciting world of digital marketing.
Welcome : by Bcom Department Head, Maharajas College, Ernakualam
Introduction : by Suneesh Sharma, Business Development Manager, SoftLoom IT Solutions, Kochi.
Brahmadas, Digital Marketing Department Head, SoftLoom IT Solutions, Kochi
INTRODUCTION TO DIGITAL MARKETING:
Definition and importance of digital marketing. How digital marketing differs from traditional marketing.
Digital Marketing Awareness Program at Maharajas College Ernakulam is proposed to cover a series of informative and hands-on sessions, ensuring a comprehensive understanding of various facets of digital marketing. The program includes the following sessions:
Session 1: Introduction to Digital Marketing
Session 2: Social Media Marketing
Session 3: Search Engine Optimization (SEO)
Session 4: Content Marketing
Session 5: Email Marketing
Session 6: Analytics and Measurement
Session 7: Digital Advertising
Session 8: Emerging Trends in Digital Marketing
Session 9: Hands-On Workshop
Session 10: Q&A and Wrap-up
Each session combines theoretical knowledge with practical insights, ensuring that participants not only understand the concepts but also gain hands-on experience to reinforce their skills. The program is designed to be interactive, engaging, and relevant to the current trends in the dynamic field of digital marketing.
Embark on a transformative journey into the dynamic world of digital marketing with our comprehensive “Digital Marketing Awareness Program for College Students.” Tailored to meet the needs of today’s tech-savvy and digitally connected generation, this program offers a deep dive into the strategies, tools, and trends that drive success in the digital marketing landscape